Digital tools offer brands, manufacturers and suppliers a variety of ways to optimise their trade marketing activities, increase efficiency and transparently measure the success of online campaigns. Of course, the easiest way to do this is with Europe’s leading software platform socialPALS!

Technology innovations in trade marketing can help stationary retail adapt to changing customer demands and remain competitive. It is important to monitor current trends and integrate them into the marketing strategy accordingly.

Digital trade marketing measures offer manufacturers a variety of possibilities to promote the sale of their products and services in stationary retail and to increase their brand awareness. Depending on the industry and target group, different combinations of these measures can be used to achieve marketing goals.

The aim of trade marketing is to promote the sale of products or services in brick-and-mortar shops and to improve cooperation between manufacturers and retailers. It encompasses a variety of activities.