Two innovative SaaS companies synergistically combine their competencies to offer entirely new perspectives to the stationary retail industry within the sports, and outdoor sector: socialPALS from Holzkirchen, Bavaria, and the Stuttgart-based company OUTTRA have successfully aligned their tools. Brands can thus offer their specialist retailers holistic 360-degree campaigns that achieve effective, previously unattained digital visibility for their latest available products!
For example, ORTOVOX reaches local target groups with the “ProtACT” campaign by using professional marketing with digital touchpoints strategically chosen by socialPALS to reach local target groups. ProtACT is a sustainable collection that is produced from 100 percent upcycled cuttings of unique color and material combinations in limited styles and is sold by ORTOVOX exclusively in specialized stores:
socialPALS takes over the first step and creates digital visibility for the product in the local target group of the respective location via a fully automated campaign – here using the example of Sport Bittl:
On the campaign landing pages, which are individualized for each retailer, potential customers can see which of the participating retailers currently have the individual products available in which colors and sizes in the OUTTRA digital shop windows implemented there. With this smart add-on from OUTTRA, the socialPALS campaign is meaningfully enriched and offers end customers a high level of added value:
Automated retail marketing in combination with the display of real-time availability of merchandise successfully ensures CI-compliant omnichannel communication in the retailer network for the brand, increases customer frequency on-site thanks to Google Maps excerpt and thus sales of the advertised products:
This innovative solution, which is to date unique in the sports sector, can be implemented effortlessly and in a resource-saving manner for brands and retailers – thanks to the combined services of socialPALS and OUTTRA!